Sales Team Setup & Commercial Enablement
Standing up customer acquisition for a call-booth services business
Telecom retail services startup
Challenge
The business supplied complete call-booth setups — connectivity minutes plus hardware and accessories such as computers, modems, internet, telephone sets, and networking. To grow, it needed more than product availability: a repeatable way to recruit customers, support them after sale, and keep operations and accounts under control.
Approach
I took on end-to-end commercial and administrative ownership: customer recruitment and onboarding, ongoing support, operations, and accounts. That meant turning interest into paying customers, setting clear expectations on what a “complete setup” included, and making sure fulfilment and follow-up did not break as volume increased.
Outcome
Customer acquisition and support sat inside one practical operating rhythm — sales conversations connected to delivery, service, and basic financial control. Those foundations are the same ones we now help clients install when building or sharpening a sales motion: recruit with clarity, support after the sale, and keep the commercial engine measurable.